![]() The Indian price of the OnePlus 11 has not been confirmed yet but rumours and leaks suggest that it will be somewhere between Rs 55,000 and Rs 60,000. ![]() Now, in China, the OnePlus 11 has been launched at a starting price of RMB 3999, which roughly translates to Rs 48,000, for the base 12GB + 256GB model. The phone is backed by a 5,000mAh battery with 100W fast charging support. On the front, the phone includes a 16-megapixel camera for selfies and video calls. It includes triple cameras on the rear panel, consisting of a 50-megapixel Sony IMX890 camera with OIS + a 48-megapixel Sony IMX581 ultra-wide-angle camera, and a 32-megapixel Sony IMX709 2x telephoto camera. This clearly suggests that the OnePlus 11 will be powered by a Qualcomm Snapdragon 8 Gen 2 processor coupled with up to 16GB RAM and 512GB of internal storage.Īs far as the specifications are concerned, the OnePlus 11 comes packed with a 6.7-inch QHD+ E4 OLED LTPO 3.0 display with a 120Hz refresh rate and HDR10+ support. The new brands to watch out which could disrupt with premium features with offerings lurking around (≥₹30,000 or roughly ≥US$430) price points are Xiaomi, OPPO, Vivo and Asus lowering the barriers for consumers with aggressive flagship-grade offerings.OnePlus 11 is all set to launch in India on February 7 and the specs of the Indian model are expected to be more or less the same as the Chinese variant. Apple is also doubling down on its efforts to localize local manufacturing which will help them save 20% on import duties and can potentially pass on to consumers or use it to build its retail footprint and upcoming festive season discounting/marketing.Īs Indian smartphone consumers become more mature and are looking to buy their second or third smartphone, the premium segment is becoming a key battle ground to acquire these premium consumers. This shows that India consumers are ready to pay more for a premium experienceĪpple’s volumes in this segment doubled annually in Q2 2019 driven by iPhone XR thanks to the price correction in April. Galaxy S10 Plus was the top model for Samsung despite the availability of cheaper Galaxy S10e. However, promotions for the S10 series remain strong. ![]() Samsung dropped to the second position in overall premium-segment holding 22% share with volumes declining 16% YoY. With healthy sales of Samsung Galaxy S10-series, OnePlus 7 Pro and Apple iPhone XR the volumes in this segment almost doubled. This ultra-premium segment is a subset of the overall premium segment and usually led by Samsung and Apple. Having said that, with multiple model strategy, OnePlus debuted into the ultra-premium segment (≥₹45,000 or roughly ≥US$645) with OnePlus 7 Pro and immediately captured 26% share. OnePlus continues to offer premium flagship features to Indian consumers at affordable prices. OnePlus captured its highest ever shipment share of 43% in this segment widening the gap with Samsung and Apple. The OnePlus 7 Pro is the biggest, fastest, and most expensive device the company has ever offered.Its edge-to-edge display trades the notch for a mechanical pop-up selfie camera, and the new high. OnePlus Nord CE 2 Lite 5G (Blue Tide, 6GB RAM, 128GB Storage) 123,819 18,990 M.R. OnePlus saw a strong uptake of its flagship OnePlus 7-series regaining the top spot back after falling behind Samsung in Q1 2019. 1-16 of 72 results for 'OnePlus 7' Results Refurbished (Renewed) OnePlus 7 Pro Mirror Grey, 8GB RAM, 256GB Storage 2 29,519 M.R.P.: 52,999 (44 off) Get it by Tomorrow, 17 May FREE Delivery by Amazon Only 1 left in stock. Looking at the competitive landscape, the combined share of OnePlus, Samsung and Apple was 85% during the quarter down from 88% level a year ago, signaling this trend. As a result, the total shipment volumes in the premium segment reached an all-time high.Īs more brands such as Xiaomi, OPPO, vivo and Huawei enter this segment, this segment is going to be hyper-competitive in the second half of 2019, great for consumers. Second quarter was the first-ever quarter when premium segment had the highest number of models, offering wide variety of choice for consumers. This growth was mainly driven by new flagship launches from OnePlus in terms of OnePlus 7 series, price cuts from Apple for its iPhone XR and aggressive promotions from Samsung for Galaxy S10 series. Smartphone shipments in the premium segment (≥₹30,000 or roughly ≥US$430) grew an impressive 33% annually in India way above the single-digit overall smartphone shipment growth during Q2 2019.
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